EMC scoops up Iomega

by Erica Ogg
Updated at 2:30 p.m. PDT with comments from Iomega Chief Executive Jonathan Huberman.

And now for something completely different.

Software and storage company EMC announced Tuesday that it will purchase Iomega for $213 million, or $3.85 per share. EMC expects the deal to close sometime during the second quarter of this year.

EMC has traditionally played in enterprise-level storage and software arenas. Iomega is best-known for hard drives and storage for consumers and small-business customers. EMC hinted that this is just its first move into consumer hardware business.

“Iomega will play a key role in EMC’s strategy to expand our information storage and management capabilities deeper into the high-growth consumer and small business markets,” EMC Chairman, President, and Chief Executive Joe Tucci said in a statement.

Iomega says the acquisition by the larger EMC will enable the company to grow in a way that it currently cannot. “Our markets are adjacent, but not overlapping,” Iomega Chief Executive Jonathan Huberman said in an interview with CNET News.com Tuesday. “We have strong brand and channel presence in business and consumer (markets), but what we do lack is scale.”

Iomega earned $336 million in sales in 2007, while EMC did more than $13 billion in sales worldwide last year.

Once the acquisition is complete, Huberman will lead the newly minted consumer/small-business products division in EMC’s storage platforms group. The division will be built completely around Iomega people and brands. Huberman said no decisions have been made on possible staff cuts at Iomega. “But the expectation is that this is about growth,” he said. “The vast majority will be coming into the new organization.”

Huberman said a major opportunity for his company at EMC is to take advantage not only of its scale and channel partnerships, but its intellectual property, particularly in the area of networked storage products.

EMC has been on anacquisition tear during the last few years, most recently snapping up Pi, a cloud-computing start-up.

Online Backup Company Releases IBackup for Mac, a Backup Application Designed from the Grounds up for the Mac Platform

Woodland Hills, CA (PRWEB) April 4, 2008 — IBackup (http://www.ibackup.com), a leading online backup provider today released IBackup for Mac (http://www.ibackup.com/ibackup-for-mac/) to complement its product line.

The product sports standard features including easy data selection, compression, encryption, scheduling, logging and reporting functions.

There are not many options available on the Mac platform. What differentiates our product vs the competition is its PERFORMANCE, and ease of use.
It is also easy to use; one can set up a backup in under two minutes
Apple Computers are now accepted more than ever by consumers and businesses. With its growing share of the PC and Laptop business, launching an online backup service for the Mac platform is an appropriate move to address the growing demand
“There are not many options available on the Mac platform. What differentiates our product vs the competition is its PERFORMANCE, and ease of use.” said Raghu Kulkarni, President and CEO of Pro Softnet Corp. As per the company claims, the product performs at least 30% or better compared to competition for initial as well as incremental backups and restores.

“It is also easy to use; one can set up a backup in under two minutes”, claimed Sreedhar A., Project Lead for the IBackup for Mac team.

Prices are competitive. A 10GB plan starts at $9.95/Month.

“Apple Computers are now accepted more than ever by consumers and businesses. With its growing share of the PC and Laptop business, launching an online backup service for the Mac platform is an appropriate move to address the growing demand”, said Raghu Kulkarni.

The IBackup for Mac application complements the IBackup Drive for Mac, a virtual drive application for the Mac platform that maps the backup data as a virtual drive. One can do drag-n-drop or directly edit data on the drive. Details at http://www.ibackup.com/online-storage-mac/.